Patient searches
The strategy starts with searches about implants, prices and consultations with a clinician.
Case study · dental clinic · Google Ads
Dental advertising focused on implant consultations
The clinic needed patients interested in dental implants. The project focused on this treatment, with dedicated ads, a clear treatment page and a straightforward way to book a consultation.
60 daysproject period
103 callstelephone enquiries
25 enquiriesthrough the website
33 WhatsAppWhatsApp enquiries
The objective. Reach patients considering implants who want to speak to a clinician. The clinic needs enquiries that lead to booked consultations.
The challenge
More bookings for implant consultations
Promoting every dental service together did not address the needs of this treatment. Implant dentistry became the focus: searches, ads and the website needed to answer the same patient questions.
Project focus
Dedicated advertising for dental implants
Patients want to know who will treat them, what treatment involves and what affects the price. Ads and the website should help them understand their options and book a consultation.
SectorDental clinic
TreatmentDental implants
ChannelGoogle Ads
ObjectiveConsultation bookings
The work
The parts of the project
Ads
Implant ads need dedicated messages: treatment details, the clinic’s strengths and a clear invitation to book.
Advertising coverage
Coverage takes account of the clinic’s location and how far patients are willing to travel.
Treatment page
The important information sits on one page: clinicians, treatment steps and ways to book a consultation.
Separate services
Implants, general dentistry and hygiene were separated so enquiries could be assessed by treatment.
Campaign review
A useful review considers enquiry cost, lead quality and the appointments generated.
In detail
How ads, the website and bookings work together
Select a section to learn more.
Website
Answer patient questions before they book
The implant page helps patients understand their treatment. Clinicians, treatment steps and pricing should be easy to find before calling.
What mattersClinicians, treatment, pricing and booking
What gets in the wayA general page with little information about implants
Figures
Advertising results over 60 days
Over 60 days, Google Ads generated 103 calls, 25 website enquiries and 33 WhatsApp enquiries. The cost per lead was €21.41.
Calls103
Website enquiries25
WhatsApp33
Cost per lead€21.41
Figures supplied and confirmed by the project owner.
Consultation bookings
Advertising quality is assessed by how many enquiries lead to a booked consultation.
Enquiry cost
Comparing spending by treatment helps the clinic decide where to invest more.
Clinic visits
Feedback from reception shows which enquiries lead to visits and treatment.
The website
Clear treatment information, a visible phone number and a simple form make booking easier.
The takeaway
Advertising should attract patients for the right treatment
Implants, hygiene and urgent care serve different patient needs. Promoting each service separately helps the clinic understand demand and plan its clinicians’ schedules.
Learn more
Other services for clinics
TreatmentDental advertisingAdvertising to reach patients looking for treatment. Medical clinicsMedical centre advertisingCampaigns for clinics with several specialties. MeasurementTracking enquiries and bookingsConnect advertising with the reception team. AuditGoogle Ads auditReview campaigns and identify improvements.
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