Education
Private school
Industry experience
Google Ads agency in Spain for customer acquisition
We create, optimize and manage campaigns for companies across Spain, with conversion tracking and profitability control.
Google Ads in Spain
Google Ads campaign management for companies in Spain
Contextera is a Google Ads agency in Spain specializing in customer acquisition for B2B companies, professional services, clinics, industrial businesses and local companies. We design, set up and optimize campaigns to generate qualified leads and sales, not just clicks.
We provide our services online throughout Spain, including Madrid, Barcelona, Valencia, Alicante and Murcia. Every project starts with an analysis of demand, competition, the website and an acceptable customer acquisition cost.
CampaignsSearch, Performance Max, Display and remarketing
MeasurementGA4, conversions, calls, forms and CRM
GoalQualified leads, sales, CPL and return
CoverageGoogle Ads services throughout Spain
Experience and projects
PPC advertising projects
Experience with B2B projects, service companies and local businesses, with strategies tailored to each sales cycle.
Healthcare
Dental clinic
Industry experience
B2B / manufacturing
Urban furniture
Industry experience
Industrial machinery
Machinery supplier
Industry experience
Local services
Gym
Industry experience
Real estate
Business center
Industry experience
Industry expertise
PPC advertising tailored to the specifics of your business
We do not apply the same formula to every project. We take into account the sales cycle, lead cost, geographic area, demand and the customer decision-making process.
Construction and project management
Complex services · long sales cycle
Dental clinics
Search · Maps · local demand
Education
Enrollment · seasonality · location
Industrial machinery
B2B · commercial demand
Logistics and transportation
Routes · areas · cargo type
Industry and B2B
Factories · equipment · complex products
Medical clinics
Legal services
Real estate
Automotive
Tourism
Local promotion
Pre-launch strategy
Why advertising strategy depends on the industry
Customers make decisions differently in every industry. That is why, before launching campaigns, we analyze both search demand and the sales model.
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Demand and competitionSearch volume, seasonality, location and advertising pressure in the industry.
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Lead economicsAcceptable CPL, margin, average order value and the value of a qualified contact.
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Sales cycleFrom the first search to the enquiry, negotiation, contract and payment.
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Target lead criteriaWe define in advance which contacts provide real value to the sales team.
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Analytics and sales feedbackWe connect campaigns with calls, forms, messaging and lead quality.
Pre-launch forecast
Estimate leads and CPL
This calculator shows the basic economics of a test campaign. For the media plan, we also analyze the industry, actual CPCs, location and landing page conversion rates.
Estimated clicks—
Estimated leads—
Estimated CPL—
This is a mathematical estimate, not a promise of results. The actual forecast is prepared after analyzing demand, competition and the website.
Accountability for results
Who manages your advertising campaigns
Ekaterina · PPC Advertising Director
Contextera is a PPC advertising agency for B2B companies, services and complex industries. Ekaterina leads Google Ads strategy and management, with more than 9 years of experience in performance marketing.
Ekaterina is involved in market and competitor analysis, media planning, campaign structure and launch. She oversees analytics, cost per lead, contact quality and scaling.
Google Ads — search campaigns
Google Analytics 4 and Tag Manager
Local and location-based campaigns
Display and remarketing
App campaigns
Optimization for conversions and value
Transparent terms
No hidden terms
No hidden commissions, loss of access or opaque reporting. You know what you are paying for and what is happening with your campaigns.
01
Defined scope of work
We agree on timelines, responsibilities, management and reporting before we start.
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The accounts remain the client’s property
Advertising accounts, Analytics and data history remain under your control.
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We work under contract
Traceable payments, invoicing and clear legal terms.
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Direct communication
Messaging, email, calls and meetings, without a long chain between the client and the specialist.
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Fixed fees
The service fee is fixed in the contract and does not turn into a hidden percentage of the advertising budget.
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Confidentiality
We protect data, access credentials, commercial information and project results.
Transparent analytics
Analytics that helps you make decisions
You do not just see the final figures: you understand what was done, why it was done and how it affected the result.
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PlanPriorities, hypotheses and tasks for the week or month.2
ExecutionChanges applied to campaigns, analytics and traffic structure.3
AnalysisHow the actions affected contacts, conversion rate, CPL and lead quality.4
ResultWhat we scale up, what we stop and how we reallocate the budget.CPL
We analyze not only the average cost per contact, but also which campaigns, searches and segments generate leads of the right quality.
Diagnostics and growth
Problems we help solve
We look for the root cause rather than masking the symptom. For each situation, we define a clear review process and the next step.
01
Diagnosis comes first
We review demand, campaigns, the website, analytics and contact quality. Then we propose changes.
01CPL
Leads are too expensive
We identify where budget is being wasted: search terms, bids, ads, landing pages or measurement.
What we doAudit → opportunities to reduce CPL
02Relaunch
Previous management wasted the budget
We review account history, structural mistakes and the causes of inefficient spend.
What we doAudit → recovery plan
03Demand
Campaigns did not generate leads
We check actual demand, keywords, ads, the website and conversion tracking.
What we doDiagnosis → new strategy
04Forecast
It is unclear whether advertising will work
We estimate search volume, CPC, budget, traffic and the likely CPL range before launch.
What we doMedia plan → forecast before launch
05Growth
You need to scale results
We look for new segments, audiences, geographic areas, remarketing opportunities and landing pages.
What we doOpportunities → controlled scaling
06Optimization
You have results, but need more leads
We compare campaigns, the website, analytics and lead quality to grow without driving up CPL.
What we doAnalysis → scaling plan
Interactive checklist
Is the project ready for an effective launch?
Check what you already have. This checklist does not replace an audit, but it quickly highlights the common risks before launching campaigns.
0 of 6Start by analyzing the project to reduce the risk of investing in the wrong hypothesis.
Full-service management
What PPC advertising management includes
From strategy and analytics to ongoing optimization. Select a stage to see what the work includes.
Google Analytics 4, conversions and events
Call tracking integration and sales analytics
Market, competitor and target audience analysis
Forecasting CPL, budget and lead volume
Landing page analysis
Advertising strategy aligned with the business goal
Keyword research and clustering
Negative keywords and filtering of irrelevant traffic
Grouping by services, location and priorities
Matching keywords to landing pages
Expansion of high-intent commercial search terms
Campaign structure for each type of demand
Google Ads Search campaign setup
Display, remarketing and audiences
Ads, value propositions and assets
Locations, schedules and bid adjustments
A/B testing of ads and creatives
Conversion verification and data transmission
Ongoing campaign monitoring
Optimization of CPL, CR and lead quality
Bid and budget management
Exclusion of ineffective placements and searches
Identifying opportunities and testing new hypotheses
Weekly and monthly reports
Contextera
Google Ads agency for businesses
Contextera is an SEM agency that sets up and manages Google Ads for B2B companies, service businesses and complex industries throughout Spain. The focus is on qualified contacts, cost per lead, lead quality and transparent analytics.
Before launching campaigns, we analyze demand, competition, website structure, landing pages and project economics. We then optimize using real data and feedback on contact quality.
SpecializationGoogle Ads, Search, Display, remarketing and local advertising
FocusB2B, services, industry and complex sectors
AnalyticsGA4, calls, forms, messaging and lead quality
CoverageProjects throughout Spain
Questions before you start
Frequently asked questions about Google Ads
Brief answers to common questions when choosing an agency and preparing Google Ads campaigns.
Contextera analyzes demand and competition, prepares the strategy and media plan, sets up Google Ads and analytics, and after launch optimizes campaigns for cost and lead quality.
Yes, when potential customers search Google for a product, service, supplier or professional. In B2B, it is especially important to measure not only the number of leads, but also their qualification and progression toward a sale.
The budget is calculated based on search volume, location, CPC, website conversion rate and an acceptable CPL. Before starting, we can prepare a media plan and estimate test traffic.
The basic funnel is spend and clicks → contacts → qualified leads → sales and revenue. If sales data is not yet available, we need regular feedback on lead quality.
Yes. The client retains access to Google Ads, Google Analytics and other connected systems. Account history and data should not depend on a particular provider.
It depends on demand volume and the sales cycle. Initial data appears after launch, but making decisions requires sufficient volume and a review of contact quality.
A CRM helps connect the advertising source to sales and revenue, especially in B2B. If there is no CRM yet, calls can be measured with call tracking and lead quality can be shared manually.
Before launch, we analyze demand, competition, the website, landing pages, keywords, measurement and project economics. Based on this, we define the structure, hypotheses and budget forecast.
Start with data
Get a forecast before launching advertising
We estimate demand, potential traffic and cost per lead, and propose a campaign structure.
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