Decisions before spending
We review priority services, coverage, response capacity and reasons to choose the business. We agree what belongs in the first launch and what should be tested later.
Service · Google Ads launch · Measurement
Launch Google Ads with a clear offer and measurement you can verify
Before ads go live, decide what to sell, who to reach, which page to use and how to judge the result. We prepare launches with an agreed scope and a review of the enquiry journey. The first investment should answer a specific business question.
ScopeAgreed campaigns and services
PreparationAds, pages and measurement
ReviewCriteria for the first analysis
Quick answer
What does a well-defined launch include?
A commercial objective, campaign structure, messages and landing pages, alongside verified measurement and a review plan. The proposal should separate preparation work, media spend and subsequent management. Delivering a keyword list and turning on ads is not a complete launch plan.
What needs to be ready
Campaigns and customer journey
We organise searches and messages, review pages and check a test enquiry. Where extra development or content is needed, it becomes an explicit task.
Measurement and handover
We define what counts as a useful outcome, how to verify it and who reviews enquiries. Access, configuration and next steps are documented.
Interactive plan
Where is the project starting?
Choose the situation to identify what should be reviewed before agreeing the launch.
Collect the offer and basic inputs
We need to understand the sale, coverage, page, available budget and response process. Check that you can recognise a useful enquiry and record its outcome.
Before launch
Launch readiness
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Our approach
From agreed scope to the first review
Gather information
Clarify the objective, offer and limits. The proposal identifies included work and dependencies.
Prepare and verify
Configure the agreed scope and check ads, destinations and measurement before publication.
Launch and review
Compare spend, enquiries and quality. Record what was learned and the next adjustment.
Frequently asked questions
Frequently asked questions
Is Google spend included in management fees?
It should be shown separately in the proposal. Tools, content and development are also distinguished where they form part of the project.
How long does the launch take?
It depends on the website, access, measurement and materials. A schedule is agreed after reviewing those dependencies.
Can I keep my account?
Ownership, access and handover should be agreed at the start. Where an account exists, we review its history before deciding on changes.
Does a launch guarantee a number of customers?
No. It prepares a measurable test. Outcomes depend on demand, competition, the offer, budget and response to enquiries.
Official documentation
Google Ads · Create a Search campaignGoogle Ads · Website conversion measurement
Explore further
Define the scope of your launch
Tell us what you sell, which page you use and how you handle enquiries. We will review what is needed to start.