From customer need to advertisement
We group offers and searches with related intent. Messaging and ad assets correspond to the landing page. Formats are chosen for the task rather than added by default.
Google Ads setup · Campaigns · GA4
Google Ads setup prepares campaigns you can measure and improve
We build advertising around your offer and the customer's need. Destinations, budgets and goals are reviewed before launch. Setup leaves a clear campaign structure and a way to evaluate the enquiries it generates.
CampaignsOrganised by offer and goal
MeasurementActions checked before investment
Follow-upAgreed review criteria
Quick answer
What does Google Ads setup include?
Offer and demand analysis, campaign structure, searches and exclusions, ads, destinations, coverage, budget and conversion goals. It also includes measurement verification and preparation for the initial review. Ongoing management and major website changes should be defined in the scope.
What we prepare
Data you can interpret
We review measurement sources, events and platform connections where appropriate. We check each campaign's goals and avoid counting one action twice. Observed interactions are distinguished from received enquiries.
A launch with clear checks
We test links, forms and mobile access. Budgets, statuses and restrictions are reviewed. Checks are documented and we agree how the team will share lead quality and sales outcomes.
Interactive plan
Which setup do you need?
Choose the starting point to see the priority work.
Prepare structure and measurement
Begin with the offer, customer and destinations. Set up campaigns and useful actions; verify operation and applicable requirements before spending.
Interactive plan
Estimate your first test budget
Editable example. Enter your own inputs: this is not a market forecast or a campaign result.
Estimated clicks1 333
Estimated enquiries67
Cost per enquiry30 €
Before launch
What should be ready before launch
Items checked0 / 6
Our approach
From preparation to initial follow-up
Define
Confirm the offer, conditions, audience and budget. Identify access, materials and necessary changes.
Configure and verify
Prepare campaigns, ads and measurement. Check destinations and enquiry submission before launch.
Launch and review
Monitor statuses, spend and received data. Analyse searches and enquiries to agree changes supported by evidence.
Frequently asked questions
Frequently asked questions
Does setup include a website?
We review destinations and identify necessary changes. Creating or changing pages must be stated in the proposal; it is not included by default.
Will GA4 and Google Ads always show identical numbers?
Not necessarily. Attribution, reporting dates, consent and configuration can cause differences. Review definitions and data sources before comparing.
How does setup differ from management?
Setup prepares campaigns and measurement for launch. Management involves later monitoring and changes. The scope should state which initial review and follow-up are included.
Can enquiries be guaranteed from day one?
No. Launch depends on preparation, ad review and demand; outcomes also depend on the page and sales process. We define checks and evaluate the data that arrive.
Prepare your advertising setup
Share your website, offers and account situation. We will define campaigns, measurement and checks for a clear proposal.